How to Retrieve Active Subscribers in Child BU with Unsubscribes?
Question When working with Salesforce Marketing Cloud (SFMC), retrieving accurate subscriber data from a specific Child Business Unit (BU) can be difficult, especially when considering unsubscribe statuses. This challenge arises because ent._Subscribers aggregates records across Parent and Child BUs, which means it doesn’t accurately reflect unsubscribe statuses for a specific…
Private Domain vs. Verified Domain in Salesforce Marketing Cloud?
Question: What is the difference between a Private Domain and a Verified Domain in Salesforce Marketing Cloud (SFMC)? I understand that a Private Domain provides full DKIM, SPF, and DMARC authentication, which can improve email deliverability. However, some services like Constant Contact allow users to add these authentication records manually….
Are Journey Builder Update Limits Similar to Data Loader?
Question: I have the Marketing Cloud Connector set up and working fine, but I encountered an issue when trying to use Journey Builder to update records in Salesforce CRM. I need to update 1 million subscriber records that have become “hard bounces” by setting the PersonHasOptedOutOfEmail field to true in…
Why does a query time out in Automation Studio?
Question: I am experiencing a timeout issue when running a query in Automation Studio, while the same query executes successfully within a minute in Query Studio. The Target Data Extension has four primary keys: SubscriberKey, JobId, BatchId, and Email. The query activity in Automation Studio is set to “Update.” Why…
What are the attributes in _PushAddress and _PushTag Data Views?
Question: What are the attribute names for the _PushAddress and _PushTag data views that support Mobile Push? Answer: To view the attributes in the _PushAddress data view that support Mobile Push, you can use the following SQL query with aliases: Explanation: The above SQL query selects specific attributes from the…
How to Access _MobileAddress and _MobileSubscription?
Question I am working on managing MobileConnect Contacts and have discovered that the old _SubscriberSMS Data Extension has been deprecated. It appears that the relevant Data Extensions for this data are now _MobileAddress and _MobileSubscription. From what I understand, _MobileAddress contains contact details, possibly using MobileNumber or SubscriberId as the…
AES Encryption with AMPScript: Resolving Discrepancies
Question: We want to encrypt URL parameters on our pages using the EncryptSymmetric() function in AMPScript with the AES algorithm. However, the result of this function does not match the output of standard online AES encryption tools. For example: AMPScript Code: The result of this code is AT1r0irnzM+Ax1j8zN+zAw==. However, when…
Deloitte Marketing Cloud Interview Questions
Table Of Contents Preparing for a Deloitte Marketing Cloud Interview demands a solid understanding of both technical and strategic elements of Salesforce Marketing Cloud. Expect questions that challenge your expertise in campaign automation, audience segmentation, email and journey builder, as well as integration with other Salesforce products. You’ll also need…
Horizon Digital – Marketing Cloud Interview Questions
Table Of Contents Preparing for a Horizon Digital Marketing Cloud interview can be a game-changer in your career. Horizon Digital Marketing Cloud is known for its cutting-edge cloud marketing solutions, and the interview process focuses on your ability to manage customer data, optimize marketing automation, and integrate cloud services seamlessly….
Ford Marketing Cloud Interview Questions
Table Of Contents When preparing for a Ford Marketing Cloud Interview, it’s essential to understand the types of questions typically posed to candidates. Interviews often cover various topics, including the fundamental features of Marketing Cloud, data management techniques, campaign optimization, and multi-channel marketing strategies. Expect questions that delve into your…
